Deliver or Somebody Else Will
Every salesperson promises a great product and great service. So if you are going to stand out in a sea of offers you must deliver. Acquiring a client is only one part of the sales process. You can be the greatest closer, but if you do not retain your clients you have failed. The reality is this, if you do not deliver and keep delivering for your clients then somebody else will. There is always another salesperson promising to do what you are not willing to do.